I’m a Product Designer & Researcher with a background in HCI & Psychology.
Expert in web, mobile, and in-vehicle user experiences across multiple FAANG companies. I lead cross-functional product design projects from concept to production, integrating strategy, research, and iterative design. I consider myself highly adaptable to any industry or design context. Let’s collaborate!
-
User Research is always a priority. I use Qualitative and Quantitative methods to shape user-centered design decisions, both generative and evaluative. This ranges from contextual interviews to A/B Testing.
-
I use Design Thinking methodology from initial concept to final implementation MVPs and beyond.
Lo-fidelity sketches and developing high fidelity, interactive interfaces for user testing are some of my favorite UX activities. I have created almost every kind of user artifact, from Personas and Journey maps to Storyboards.
-
Figma, Sketch, Adobe XD, Invision, Miro, Principle, Balsamiq, Axure RP, UserTesting, UserBob, UserZoom, Dscout, Qualtrics, & more.
Languages: HTML, CSS.
-
I love art: writing, drawing, creating music. I dream of putting unique and creative things into the universe.
Case Studies
Service & Data Design: Optimizing Labor, Cost & Safety, Timekeeping, Enterprise Analytics | Ford
Service Design: Multi-modal Ecosystem that Encourages Eco-friendly User Habits | Stellantis
End-to-end UX Research: Growth, Memberships, Future Vision & Concept | Angi, Stellantis, Ford, etc.
Eco-friendly Rewards Mobile App 0 to 1 | Jeep
I led the creation and design of a Jeep mobile app that functioned as a program that allows users to accrue points for sustainable actions that they could then use for various types of local & brand-partnered rewards. This project evolved into the Jeep Miles mobile app.
Data Analysis & Research | Apple
As part of the App Store’s App Review, I evaluated thousands of globally submitted developer apps against Apple’s Human Interface Guidelines. I documented user needs around the current in-house tool to share with stakeholders. At Maps, I verified the accuracy of vendor, user-submitted, and in-house data sent from around the world using internal applications. These tools led me to first develop my interest in UX.
Maintaining Trust & Safety | WhatsApp
At WhatsApp @ Facebook (now Meta), I was responsible for enhancing the customer experience by addressing and resolving multilingual user trust and safety concerns, to create a secure and enjoyable environment. By proactively identifying and mitigating both user and organizational risks through the analysis of global trends, my team reduced instances of fraud over time.