I’m a Product Designer & Researcher with a background in HCI & Psychology.

Expert in web, mobile, and in-vehicle user experiences across multiple FAANG companies. I lead cross-functional product design projects from concept to production, integrating strategy, research, and iterative design. I consider myself highly adaptable to any industry or design context. 10+ years experience in Figma, Adobe products, & more. Let’s collaborate!

  • User Research is always a priority. 
I use Qualitative and Quantitative methods to shape user-centered design decisions, both generative and evaluative. This ranges from contextual interviews to A/B Testing.

  • I use Design Thinking methodology from initial concept to final implementation MVPs and beyond.

    Lo-fidelity sketches and developing high fidelity, interactive interfaces for user testing are some of my favorite UX activities. I have created almost every kind of user artifact, from Personas and Journey maps to Storyboards.

  • Figma, Sketch, Adobe XD, Invision, Miro, Principle, Balsamiq, Axure RP, UserTesting, UserBob, UserZoom, Dscout, Qualtrics, & more.

    Languages: HTML, CSS.

  • I love art: writing, drawing, creating music. I dream of putting unique and creative things into the universe.

Case Studies

Service & Data Design: Optimizing Labor, Cost & Safety, Timekeeping, Enterprise Analytics | Ford

Service Design: Multi-modal Ecosystem that Encourages Eco-friendly User Habits | Stellantis

End-to-end UX Research: Growth, Memberships, Future Vision & Concept | Angi, Stellantis, Ford, etc.

Jeep | Eco-friendly Rewards App

I led the creation and design of a Jeep mobile app that functioned as a program that allows users to accrue points for sustainable actions that they could then use for various types of local & brand-partnered rewards. This project evolved into the Jeep Miles mobile app.

Apple | Data Analysis & Human Interface Guidelines

As part of the App Store’s App Review, I evaluated thousands of globally submitted developer apps against Apple’s Human Interface Guidelines. I documented user needs around the current in-house tool to share with stakeholders. At Maps, I verified the accuracy of vendor, user-submitted, and in-house data sent from around the world using internal applications. These tools led me to first develop my interest in UX.

WhatsApp | Global Trust & Safety

At WhatsApp (Facebook, now Meta), I enhanced the customer experience by addressing and resolving multilingual user trust and safety concerns, creating a secure and enjoyable environment. By proactively analyzing global trends, I identified and mitigated both user and organizational risks, which contributed to a significant reduction in fraud over time.

YouTube | Trust & Safety

At Google, I streamlined YouTube's content moderation by reviewing user submissions against Trust & Safety guidelines to ensure brand-friendly advertising. By collaborating with specialists, engineers, and upper management, I helped standardize these guidelines and provided critical feedback on emerging marketing and monetization projects. I also gave feedback for new & existing workflows to rapidly process queues without sacrificing quality.