Category
Service Design, Mobile Design
Responsibilities as UX Design Lead
Understand problem space, perform secondary research & literature reviews, create personas, conduct ideation & wire-framing sessions, develop lo- and hi-fi prototypes, present deliverables to Advanced Color and Materials and UConnect teams.
Cross-functional collaboration
Advanced Color & Materials, Brand UX, Corporate Sustainability, Jeep Brand.
Samples of process work below: Service blueprints, journey map, empathy map, map of actors, wireframes, user flow, stakeholder map, personas.
Rewarding Users to Create Intrinsic Eco-friendly Habits
Problem
How might we “Greenify” the Jeep brand for an upcoming eco-friendly vehicle lineup?
Solution
A multimodal app rewards system that offers multiple brand-related benefits such as special deals and rates, gift cards from retailers, and more. These rewards are earned via eco-friendly behaviors to create habits. This solution is intended for the everyday consumer who does not necessarily prioritize eco-friendliness and sustainability.
