A Digital, Eco-Friendly Ecosystem for Jeep Wagoneer
Category
Product Design, Web/mobile/vehicle
Responsibilities, UX Design Lead
Understand problem space, perform secondary research & literature reviews, conduct ideation & wire-framing sessions, develop lo- and hi-fi prototypes, and interface with the Brand UX team to assist with 3D visuals of the product environment(s). Presented to Jeep Brand CEO.
Cross-functional collaboration
Advanced Color & Materials, Brand UX,
Jeep Brand project managers.
Problem
How might we justify the higher cost of environmentally-friendly materials in upcoming premium vehicles to American consumers?
Solution
Multimodal digital solutions that aim to educate and motivate drivers to prioritize eco-friendly choices and behaviors. These solutions include an educational vehicle builder, a themed infotainment system with unique trail and routing features, and a themed version of Milestones app (see Jeep Milestones) that syncs to the vehicle.
